The Joy of Being an ‘In-Betweener’ in Business: Why Success Doesn’t Always Mean More!
In the entrepreneurial world, we’re bombarded with messages to constantly scale, grow, and achieve. The idea is simple: “If you’re not growing, you’re standing still.” But what if you’re exactly where you want to be? What if you’re thriving in a business that fits your life and allows you to feel fulfilled, balanced, and happy? This place—the place I like to call being an “in-betweener”—is a powerful, and often underestimated, position.
As a solopreneur with a successful 7-figure business, I understand the pull of scaling further and the allure of “the next big step.” But I’ve come to realize that growth isn’t always about going bigger or doing more. Sometimes, the most meaningful success is found by leaning into the joy of what you’ve already built. Here’s why being an in-betweener can be the sweetest spot of all.
1. Embracing “Enough” as a Form of Success
For many of us, the idea of “enough” doesn’t get enough credit. Society celebrates big goals and milestones, but success doesn’t have to mean endless growth. In fact, knowing when to pause, appreciate, and even embrace what we’ve already built can be a powerful statement of self-trust and contentment.
As an in-betweener, I find freedom in honoring what I’ve achieved. My business brings in reliable income, supports the lifestyle I love, and leaves me time for my family, hobbies, and the parts of life that matter outside of work. This balance isn’t a byproduct—it’s the very definition of success for me. I’m choosing to thrive where I am, without pressure to scale beyond my vision or trade in my time and peace for a “next level” I don’t need.
2. Rediscovering Fulfillment Beyond the Hustle
Hustle culture teaches us that work should always be intense, demanding, and 24/7. But a thriving business doesn’t have to be an all-consuming one. For those of us in the in-betweener stage, it’s not about abandoning ambition—it’s about allowing ourselves to slow down, to enjoy, and to be intentional.
Rediscovering fulfillment isn’t just a reward; it’s a strategy. When we give ourselves permission to balance work and life, we reconnect with the very passion and creativity that inspired us to start. For me, thriving in this space means I can approach my business with fresh eyes and sustained energy. I’m not just working harder; I’m working with purpose, guided by values rather than volume.
3. Setting Boundaries that Protect What Matters
One of the most significant lessons I’ve learned in my journey is that boundaries don’t limit us—they actually expand what’s possible. Being an in-betweener gives me the freedom to set strong boundaries around my time and energy, ensuring my business supports my life rather than overruns it.
These boundaries allow me to protect what I love about my work and my life. I choose to work during specific hours, turn off notifications, and let my evenings belong to family and rest. Boundaries have taught me that success is about quality, not quantity, and that by protecting my time, I create more space to truly enjoy the fruits of my labor. My business doesn’t control my life; it complements it.
4. Redefining Impact and Success on My Own Terms
For a long time, I felt the need to chase bigger milestones, feeling like impact meant reaching a broader audience or growing my revenue year after year. But in the in-betweener space, I’ve learned to redefine impact in more personal terms.
Impact, for me, is now about creating value for my clients, being present for my family, and having the freedom to choose what feels right. I don’t need to scale endlessly to make a difference. Sometimes, the biggest impact comes from depth, not breadth—nurturing the relationships I’ve built, staying connected to the clients I serve, and supporting my community.
5. Thriving Right Where I Am: Joy in the Present
Being an in-betweener has shown me the importance of appreciating the journey without constantly chasing what’s next. I’ve learned to find joy in the day-to-day, celebrating the freedom, flexibility, and fulfillment that my business brings. There’s beauty in knowing that you’ve created something meaningful, something sustainable, and something that aligns with the life you want to live.
For other women who feel pressure to scale or grow, I’m here to remind you that it’s okay to choose a different path. You don’t have to justify staying where you are or wanting balance over growth. You have permission to define your own version of success—one that honors your values, your energy, and your vision for a life well-lived.
A Final Thought: Success in the In-Between
Success doesn’t have to mean more—it can simply mean enough. As an in-betweener, I’ve found my sweet spot, balancing a fulfilling business and a joyful life. So, if you’re feeling the pull to scale just because you “should,” I invite you to pause. Reflect on what truly brings you joy, and know that staying where you are, thriving in the present, and creating a business that serves your life just as it is can be the truest form of success.
Here’s to thriving exactly where you are, finding joy in what you’ve built, and remembering that the journey itself is worthy of celebration. 🥂
